Devlopments from AS (preliminary piece)

From completing this A2 practice piece I have used some skills that I developed in AS. The biggest development I feel I have made personally is my editing. In AS my editing skills were not as strong as I would have hoped for. However, I feel I have developed these skills during our A2 practice piece. We have had the chance to experiment with different techniques and i have developed my editing skills through doing this. I have also used video techniques when filming bits of our video. I fell AS has helped a lot in the way that we have been able to use and develop skills that we learned from it in our A2 piece.

CD insert (preliminary piece)

Today we have finished our CD insert. We have decided to stick with the colours red and blue, as this represents our two performers in the video. We think it is important to keep this continuity within our CD insert to show the consumer that they will know what they are looking for instantly, due to the theme that is used in each performance.

Editing (preliminary piece)

This week we have completed our editing and created our final piece. There are improvements which could be made and we will learn from our mistakes this year and take them into the next to hopefuly improve them. Overall we are happy in what we have created and there are many positives in which we can take forward to next years final piece. We have all as a group edited our preliminary piece in some way, shape, or form. This is one clip which we have edited a lot in order to get the best possible shot.

Magazine advert and CD cover (preliminary piece)

Today we are looking at why it is important to have the necessry synergy between our CD cover and magazine advert. They have to have synergy so consumers recognize it, so when they go to buy the actual Cd they know what type of logos/pictures to be looking for.

On the left it is the magazine advert of Olly Murs, and on the right is the actual CD cover. From stidying the two we can see that both the magazine and CD cover have the same picture of the artist on. This is to help sell the album and sell the artist at the same time. Also, we can see that the same font and colours are used. This is to help consumers recognise the CD cover when they go and purchase it. The picture of the artist stands out on both the CD cover and magazine advert. This is also a key factor in helping consumers recognizing the artist and purchasing the album. It is also done to attract particularly the female audience. They will be attracted to the artist and will more than likely purchase the album.

Photos of our filming (preliminary piece)

Here are some photos of our filming which we carried out last week...

Filming (preliminary piece)

Last week we carried out the filming of our music video. We took several shots to try and ensure that we got the right shot for our video. We then uploaded all shots to our computer and found that most of them were not great due to lighting and sound. We also found that the main problem was lip syncing. Our lips were in sync with the music when we filmed, however when we assembled our music video on the computer the music did not fit. This required us to use our editing skills to try and ensure that everything was of the standard we had planned. We completed our video and it came to approximately 50 seconds long. We are happy with what we have created however there are still improvements to be made.