Monday, 7 October 2013

How is the music industry regulated?



·         The music industry is mostly a self-regulated organisation. But just as any other industry it has to have regulators to protect all the people involved in the production and realisation of a song, cd, a concert etc. (copyright, trade, music representation).

·         The most important are: BASCA, APRS, MPA, PRS, BPI and OFCOM. Although all these companies have different aims the vision is the same: - keep the music industry alive. However the fact that technology is evolving so fast, makes it even harder for them to protect every single detail.
 
·         The internet, Is the most used media in the world, but some times that is not a good thing. Sometimes songs come out to the public long before the official release prejudicing the sales.

·        Tighter regulations on sexualised music videos and a single portal for parents to complain about products that are inappropriate for children are to be proposed by a government report into the sexualisation and commercialisation of childhood.

·         The music industry is expected to be told to put some kind of advisory age rating such as films have on music videos. Earlier this week the pop star Rihanna was unrepentant for filming a music video in which she shoots someone who raped her. She has faced massive criticism from parent groups in America.

 

In my opinion the music industry is right to have these regulations because I do believe that some of the content in music videos is inappropriate for the younger generation. Children can access YouTube easily now due to the development of new technologies so it is inevitable that they are more than likely going to see some inappropriate images and possibly try to copy them. The cultivation theory supports this statement. One example of this is the recent video from Miley Cyrus. In this video she has very little clothing on and has been produced into a completely different image that we are not used to seeing. This could cause children to copy this image and in effect want to become her. I believe the producers are to blame for these inappropriate images as they are moulding an artist to be something they’re not.

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