Textual analysis- Olly Murs- Right Place, Right Time
Olly Murs was born on the 14th of May 1984. He is
an English singer-songwriter, musician and television presenter. He rose to
fame after finishing as the runner-up in the sixth series of The Xfactor in
2009. He is currently signed to Epic Records in the United Kingdom, Columbia
Records in the United States, and Syco Music.
I have chosen to do
my textual analysis on the song ‘Right Place Right Time’ by Olly Murs. The song
was released on the 23rd of November 2013. I have chosen this song
because it has been released this year and there are many features to talk
about. The song is an upbeat, pop song and has a particularly young audience.
Olly Murs is presented in a good light for the audience and there are lots of
images of him being a genuine person. This is a rare experience in today’s
limelight as many artists are presented as to what their specific audience want
to see and not for whom they actually are.
Andrew Goodwin’s’
writing in ‘Dancing in the Distraction Factory’ argued that many music videos
shared 6 generic conventions. In this particular video there are intertextual
references to in particular; TV programmes and other popular cultures. There are references to
‘The Xfactor’ and the ‘comic relief’ challenge programme that is on every year.
These will have been shown in the music video to show were Olly Murs started in
terms of his music career and also to show him taking part in charity events to
show his audience that he is genuine and isn't self-centred and vain.
In
this music video there are lots of close-ups of Olly Murs. This is to sell the
artist as well as the record. He has a large female fan base and they will want
to see images of him as well as listen to the track. Many people will argue
that this video is more to promote the artist more than the song, as this will
attract more album sales with the females. This is a sales technique used by many artists in todays era so is expected form producers. However, compared to videos such as 'Miley Cyrus - We Cant Stop', this video attracts good publicity rather than the bad due to Olly Murs' good reputation.
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